Clifford's BIG Ideas (Share, Help Others, Be Kind, Be Responsible, Play Fair, Be a Good Friend, Believe in Yourself, Respect Others, Work Together and Be Truthful) were borne out of the curriculum developed for the award-winning animated television series - which airs on PBS KIDS.

Clifford's Big Idea: Believe in Yourself Believing in yourself is one of the most important lessons for a child to learn. Often, this is learned by trying and succeeding at new things. Encouraging your child to try their best will help them grow into confident adults.